Venture capitalist Scott Irwin lays out a common playbook for how to build a Bottoms-Up SaaS startup, based on commonalities seen in his fastest-growing portfolio companies and other successful Silicon Valley software startups:
1. Have a beautifully designed, sales-ready product
Your product needs to represent a beautiful solution to a latent painpoint. Think morphine not vitamins. This applies to both consumer products and B2B products. Beautiful products that are designed from inside out to deliver the simplest and most intuitive experience, delivering multiple aha moments within the first hour, day and week of use, is what drives word-of-mouth referrals and strong retention.
To learn more about his Bottoms-Up Playbook in full, continue reading here.